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This film is part of a substantial collection of promotional films held by Screen Archive South East, originating from Shippam Ltd, a meat and fish product company based in Chichester for over two hundred years. 'A Family Tradition' promotes the Shippam's company and products, emphasising the nature of the firm as a traditional, family-owned business, where long serving, skilled staff are valued. The whole process involved in producing the company's famous meat and fish pastes are shown, from fishing for pilchards and lobsters and the rearing of turkeys, to the cooking, bottling and despatching of the jars of paste. The automated factory processes shown in the film are virtually unchanged from those seen in a similar earlier promotional film 'Ancient and Modern' made in 1933. Shippam Ltd also produced several animated advertisements made for showing in cinemas in the country such as 'Shippam's Guide to the Opera' where animated chickens, pilchards and tomatoes sing and dance to popular opera arias. The Screen Archive South East also holds photographs and documentation relating to the Shippam's film collection and the West Sussex Record Office has business records and publicity materials from the Company. Other promotional material in the archive's collection include films made by Dennis (a heavy vehicle manufacturer) and collections from public organisations and institutions including the Royal Sussex Regiment, Surrey Fire Brigade, West Sussex County Council and St Bartholomew's Hospital, Rochester. |
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