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This commercial was reconstructed from a number of fragments of film found in a can deposited with the Northern Region Film and Television Archive by contractors who were demolishing a former cinema in Alnwick, and it may be incomplete. Comedies which parodied white collar professionals and the upper class were extremely popular with British cinema audiences in the 1930s. This genre made stars out of music hall performers such as Will Hay, George Formby and The Crazy Gang. The style of this advert, in which a high court judge surreptitiously eats Eldorado ice cream whilst presiding over a case, would have been instantly recognisable to cinema audiences at the time. The Northern Region Film and Television Archive holds a number of advertising and promotional films in its collection, including 'Your Tea Madam' advertising Rington's Tea from 1938 and an advert for cine cameras by Bell and Howell entitled 'Movies For You' from 1955. |
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