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This 'local topical' film shows the annual charitable excursion of a large group of elderly people from the West End of Newcastle to Little Benton (near the Tyne estuary) and shows them involved in games and dancing. The film includes a title suggesting that the group have been enlivened by "The Kruschen Feeling" which was a popular catch-phrase in the 1920s taken from an advertising slogan for Kruschen salts. At the end of the film the group wave enthusiastically at the camera. Local topicals were very popular during the silent period, featuring local events and people and were shown in local cinemas in order to attract audiences in to see themselves on screen. The arrival of sound in 1929-31 pretty much killed off local topicals, as cinema owners could not afford the extra cost of producing a soundtrack. They were replaced by the occasional regional edition of a national newsreel, which included some items shot locally. Relatively few local topicals survive, however, other local topical films in the Northern Region Film and Television Archive include, for example, 'Snapshots in Berwick' (1928). |
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